The web site proposes articles about how traditional forms of religious expressions have shifted into alternative forms of spirituality. The advent of post-modernism, particularly the incursion of mass media, led to a displacement of some of the leading protagonists in the realm of the sacred, instigating fragmented spiritual experiences in the process.

With the implantation of TV in people's living room, the media diverted the power of the word away from the priestly order. It displaced the temple as the center for the propagation of identity and solace. The preacher is no longer the only medium between the sacred and the believer, the sole provider of the good news. 

In the beginning of the Net, the evangelists were responsible for the creation of subliminal inroads into ways of experiencing the cyberspace. With the new medium, spirituality morphed into devoted interactivism and virtual commitments.

The fragmented self leaped onto the awesome omnipresence, omniscience and all-seeing infinity of cyberspace. 

The term myth criticism was used by Northrop Frye in is landmark work Anatomy Of Criticism. Although literary criticism is a useful tool, myth criticism best captures some aspects of our field of research. And a good measure of spiritual abreaction is also valuable. In the sense that some spiritual concepts developed in course of history of religion must be reevaluated.